THE AGENCY THAT DEVELOPS MARKETING STRATEGIES FOR NETFLIX IS COMING TO NEM DUBROVNIK 2020

  • Allied Global Marketing is developing marketing strategies for Netflix, Amazon Prime Video, AMC Networks, BBC Studios, Dreamworks, HBO, NBC Universal and many others
  • Also coming to NEM Dubrovnik is the CEO of  all3media international, a distribution company with a rich portfolio of award-winning TV programmes and formats that it distributes globally

NEM Dubrovnik 2020, the largest event in Central and Eastern Europe specialising in the TV industry will be held from June 8th to 11 2020, bringing together media and television experts from Europe and the world at the Hotel Dubrovnik Palace for the eighth consecutive year.

Among the first notable confirmed speakers is Adam Cunningham, Chief Global Strategist of the renowned full-service marketing agency Allied Global Marketing, with clients in the entertainment, culture and sports industries. In their offices throughout the United States, London and Beijing, they develop successful marketing strategies for clients like Netflix, Amazon Prime Video, AMC Networks, BBC Studios, Dreamworks, HBO, NBC Universal and many others. Some of their prominent work includes the promotion of television projects such as Fleabag, This is Us, World of Dance i Wu Tang: An American Saga.

Adam Cunningham is set to share his rich experience in the industry in his keynote speech „How to make a great and successful marketing campaign for a TV series?“

Another keynote presentation will be held by Louise Pedersen, CEO of the production and distribution company all3media international which has contributed to the success of series like  Midsomer Murders, Fleabag, The Missing, Skins and Gordon Ramsay’s 24 Hours to Hell and Back,

Danna Stern, Managing Director of the leading Israeli distribution and production company yes Studios, has also confirmed her attendance and return to NEM. Fauda, Your Honor and Asylum City are only some of the series that have strongly propelled yes Studios into the European market.

NEM will also host Peter Wassong from Deutsche Telekom, who is responsible for the strategic positioning and content alignment of Deutsche Telekom’s TV content throughout Europe, including sports rights and linear channels, as well as partnerships with Netflix and Amazon Prime Video in ten different pay-tv markets.

Apart from these speakers, numerous other global companies are confirming their attendance in Dubrovnik on a daily basis – they include leading free-to-air (FTA) and pay-tv channels, cable and satellite operators, IPTV, production, distribution and technological companies, media from home and abroad, as well as other experts linked with the TV industry.

NEM Dubrovnik presents the first TV Tech Showcase

Technology solutions are shaping TV industry on a daily basis and affect its accelerated transformation and development. NEM Dubrovnik, well known for its various events, will devote one part of the program to latest technologies through TV Tech Showcase – a special event that brings together some of the leading companies developing innovative solutions for the TV industry

As part of this all-day networking event, technology companies will also present their innovation and during a special presentation.

One of confirmed exhibitors is Croatian company AdScanner which develops innovative solutions in TV advertising, based on internally developed AI and big data algorithms. More than 50 clients across five European countries are using AdScanner’s solutions – from advertisers and regulatory bodies, TV companies, media agencies and telecoms.

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ABOUT NEW EUROPE MARKET:

New Europe Market (NEM) is the biggest TV industry event in CEE region, focused on its development, newest trends, opening new business opportunities and improving audiovisual industry in Croatia.

Under the claim „TV Market with a view“, NEM Dubrovnik gathers numerous media and TV experts from Europe and the world since 2013.

First edition of NEM Zagreb was organized at the end of 2019, claiming it is „All about content creation“. Along with business opportunities and exchanging ideas, NEM Zagreb is also a platform for creative writers who want to prosper in the TV industry and collaborate with leaders in the industry.

For many years, the project is supported by numerous global TV and media industry, and world of telecoms: BBC Worldwide / BBC Studios, CBS Studios International, Disney, Warner Bros, Fremantle, Sony Pictures Television, FOX Network Group, MGM, ITV Studios Global Entertainment, Viacom International Studios, Global Agency, Viasat World, yes Studios, Eutelsat, NBC Universal, Deutsche Telekom, Telekom Austria Group, LG, ZDF, BETA Film, HRT and many others.

 

NEM Dubrovnik and NEM Zagreb is organized by Mediavision, full service partner for positioning TV content on the CEE market.