The Creative Europe MEDIA is the only EU fund dedicated to the development of the European AV industry. In addition to the member states of the European Union, countries from the region also participate fully. The total number of 38 member countries implies great competition between member countries, and at the same time the importance of the quality of film projects and TV series. In the context of the obstacles and difficulties faced by applicants from countries with low production capacity, the focus of the panel- discussion will be on the challenges imposed by the MEDIA calls for countries that share a "small" language, limited territory and unfavorable production conditions. Through the successful examples of 'Wool' and 'The Last Socialist Artefact', we will tackle the development and production of TV series in the CE MEDIA context and the importance of the participation of TV companies from the region, especially through the 'TV & Online' call.