Global media revenue will surpass a trillion dollars in 2027, and 42 per cent of those revenues will come from online video streaming services. Online video advertising is predicted to generate more than US$331bn in the next five years, with TikTok service taking the biggest slice of that pie. TikTok will attract more than two thirds of online video advertising revenue by 2027, more than both Meta and YouTube combined. TikTok itself recently leapfrogged Netflix to become the the second most popular app in the US, with only YouTube retaining the crown for under 35s viewing, again according to Omdia’s research.