Andrew Sime is VP of Formats for Banijay Rights, the distribution arm of the Banijay Group. He oversees the company’s format sales around the world, with a particular focus on the territories without a Banijay Group production presence. In Central and Eastern Europe, Banijay Rights licenses major entertainment brands such as Wife Swap, Ladette To Lady and Psychic Challenge. Prior to joining Banijay Rights, Andrew worked in the format divisions of Endemol and Sony Pictures Television and was Head of Acquisitions for Global Agency.
