Sandra Lehner is an internationally experienced creative strategist working at the intersection of television, digital media and branded entertainment. Having worked across Europe and the United States, she combines expertise in traditional broadcasting, the creator economy and emerging entertainment business models, helping media companies, producers and brands develop creative strategies, formats and partnerships for an evolving entertainment industry.
Dubbed the TV Futurist by industry press, Sandra is the founder and publisher of the Substack newsletter TV Futurist, which explores how creators, platforms, studios and brands are reshaping the entertainment landscape. Through industry analysis, strategic insights and practical playbooks, she examines the changing dynamics of content creation, distribution, intellectual property and monetisation.
Sandra is a long-standing contributor to MIPBlog and a regular speaker and moderator at international industry events, including MIPCOM, Rio2C and NEM. She also teaches Social Media Strategy and Interactive Storytelling at St. Pölten University of Applied Sciences in Austria.
