Based in Amsterdam, Grigory Lavrov leads marketing and research for WBD’s streaming and channel portfolio across Central and Eastern Europe, the Middle East, Africa and Turkey. He oversees a diverse range of global brands, including streaming platforms HBO Max and discovery+, as well as linear networks such as Discovery Channel, TLC, HGTV, Food Network, Travel Channel, and the Middle East’s leading food brand Fatafeat.
Grigory began his career at Discovery in 2011 as Marketing Manager for North East Europe. In 2012, he advanced to Channel Director for Discovery Networks in the region, and from 2016 to 2022, he served as Country Manager for Russia.
His track record includes major milestones such as the HBO Max rebrand launches in Central Europe and the HBO Max launch In Turkey, the annual production of dozens of hours of original content for Fatafeat, and numerous high-impact marketing campaigns for WBD’s TV channels. Beyond his channel portfolio, Grigory plays a pivotal role in managing iconic brand franchises like the DC Universe, Harry Potter, Looney Tunes, and Tom & Jerry, while also providing strategic support for WBD’s broader businesses, including theatrical releases, gaming, and consumer products.
