Television's biggest competitor isn’t another TV channel — it’s the “YouTube algorithm” section. Aleksandar Ašković will demonstrate how smart YouTube SEO and storytelling helped broadcasters like Sport Klub and EuroLeague win that battle for audience attention. Drawing on real-world examples, Aleksandar will break down the core mechanics of YouTube video optimization, why the first 30 seconds define whether the algorithm keeps recommending a video, and how polls, posts, and Shorts can keep viewers connected between broadcasts.