With more than 16 years’ experience in Pay TV, Zbigniew Pruski is Commercial Director, Branded Services at BBC Studios. He is responsible for strategy, business development and delivering branded services revenue and profit for BBC Studios suite of brands – BBC Brit, BBC Earth, BBC Lifestyle, BBC First and CBeebies – and on demand products such as BBC Player across the Central and Eastern Europe region. Zbigniew joined BBC Studios (formerly BBC Worldwide) in 2011 from Discovery Networks Central Europe and began his television career at distribution and management agency Program Sp z o.o. as the Key Account Manager working with broadcasters such as CNBC Europe, BBC Worldwide and National Geographic Channel.
