Vanda leads Viaplay Group’s global content sales, branded content partnerships, and SVOD channel distribution. She is the principal architect of Viaplay Select, Viaplay’s premium branded content offering launched in April 2022, which provides partner platforms with a curated selection of distinctive Nordic and European series from both Viaplay and third-party producers.
Vanda oversees the international distribution of a diverse slate of scripted and non-scripted titles, with a focus on maximising the value of Viaplay’s original productions while also representing high-quality third-party content. She also leads the distribution of the Viaplay SVOD channel, currently available in the UK, Germany, Poland, Belgium, the US and Canada through major partner platforms.
Previously, Vanda served as EVP and Chief Commercial Officer, North America & Viaplay, and before that as SVP and Group Head of Acquisitions, Content Distribution & Partnerships. She joined the company in 2003 and has held roles including VP Pay TV, VoD and New Media, and Senior Lawyer.
Vanda holds a degree in Law from the University of Athens, an LLM in Entertainment Law from the University of Westminster, and a degree in Piano from the Hellenic Conservatory of Music and Arts. She has also studied theatre in Athens and London. She has been a member of the Athens Bar Association since 2001 and a solicitor of the Supreme Court of England and Wales since 2003.
