Valeria Korotina is the Founder of My Bestie Entertainment and a former Strategic Partner Manager at YouTube (EMEA), where she worked with media companies across Kids & Family and Entertainment on growth and monetisation strategy.
Today, she advises studios, broadcasters, and global creator brands on how to position YouTube as a core distribution, audience development, and revenue platform alongside TV, OTT, and FAST.
Her work sits at the intersection of traditional media and the creator economy, with a focus on IP development, catalogue monetisation, and audience-first content strategy.
