Srđan Đurđević joined United Group in 2002. He is the CEO of the United Cloud, United Group’s innovation and development center, and the Research and Development Director of the Group. Srđan and his team are in charge of developing the innovations in technology and the service strategies to support the business of other companies within the Group. Srđan joined the company shortly after its inception. During his tenure with United Group, Srđan has held several key positions in the technology department, where he has actively participated in the digital transformation of the Group.