Sanja Božić-Ljubičić graduated in English and Spanish at the University of Zagreb. Following her longtime career as a translator, in 2001 she established Mediatranslations, a company specialized in translation and processing of foreign TV programs. In 2010 she established Mediavision – marketing and TV industry agency. Three years later, Mediavision launched NEM Dubrovnik, also called “TV market with a view”, which focuses on CEE region, and is held every June in Dubrovnik. In 2019, Mediavision launched NEM Zagreb, an event which is “all about content creation” and held in December.
Sanja’s biggest entrepreneurial venture started in 2014 when she introduced Pickbox NOW, the first SVoD service in Adria region, which now can be viewed independently through desktop, mobile, tablet or Smart TV applications or through telecom operators in the territory of Croatia, Slovenia, Serbia, Bosnia and Herzegovina, Montenegro, North Macedonia and Bulgaria. Finally, Pickbox TV channel was launched in 2019 and is now available in all 7 countries.