Marcin Skabara

Marcin Skabara

Deputy Director of Programming Department, Telewizja Polska S.A

Deputy Director of Programming Department at Telewizja Polska S.A. Since 2018 he has been in charge of main channels programming and development of TVP programme strategy. He is also responsible also for the Research and Development Unit, including telemetry and audience satisfaction.

Previously, Mr. Skabara had held the position of Brand Director at Sony Pictures Television in Central Europe, responsible for launching and developing the programme offer of AXN channels in Poland, as well as for positioning Sony TV brands in CE and the AXN, SciFi and Crime rebranding.
Mr. Skabara started his professional career at Polish Division of HBO, where his final position was Marketing Director. He successfully planned and executed the campaign of launching “ HBO Go” – the first web site in the region.

He is an experienced manager in the marketing and programming areas as well as video content distribution.