Jonathan Broughton

Jonathan Broughton

Lead Analyst, Media Business Insight

Jonathan Broughton is lead analyst at Media Business Insight (MBI) and is heading the company’s newly developed Insights service; part of MBI’s Broadcast Intelligence suite. During a decade-long career, his research has delved into areas including traditional and digital media, content production and programming, home entertainment, SVoD, advertising, M&A, consumer viewing trends, piracy, VR/AR, 4K/UHD, sports rights and asset management.

As lead analyst, Jonathan is responsible for a variety of in-depth research and runs a dedicated team of analysts, building on Broadcast publisher MBI’s wider information and data sets.