Ivan Kadić is an AI entrepreneur and the CEO and Co-Founder of Reputeo, a Belgrade-based AI company operating at the intersection of artificial intelligence, cybersecurity, OSINT, and real-time data intelligence. Through its AI-driven anti-piracy and content protection system developed for Telekom Srbija, Reputeo has positioned itself as one of the key players in the regional and global fight against digital piracy — leveraging AI to deliver fast, scalable, and highly efficient detection and takedown of illegally distributed content, and helping Telekom Srbija as operator and rights holder respond to threats at a pace traditional
methods simply cannot match.
Beyond anti-piracy, Reputeo has built a broader portfolio of proprietary AI technologies — including AISA, PureAI, and SADA AI — serving cybersecurity, legal intelligence, and enterprise environments. This wider footprint gives Ivan a hands-on perspective on how the piracy landscape is evolving in the streaming era and how AI is reshaping the tools available to fight it.
Ivan’s work has been internationally recognized with the House of Lords Innovation Award (2023), the Bridge 2021 award by the UK Department for International Trade and Innovate UK, and most recently GITEX 2025 in Dubai — placing Reputeo among the AI companies shaping the future of content protection and intelligence systems. He is also part of the IPIP program at Judge Business School, University of Cambridge, and operates between Belgrade and London, bridging the CEE region with the wider European AI ecosystem.
