Iulia Plesi is Head of Acquisitions at PROTV, Romania’s leading television channel, a role she has held since 2016. With a long experience curating top-performing content for one of the most influential media channel and platforms in the region, she plays a key role in shaping programming strategy and securing impactful Programs for diverse audiences. Iulia brings deep insight into content trends, market dynamics, and the evolving preferences of Central and Eastern European viewers.