Inga Alika is currently leading the digital-first strategy for Latvian Public Media (LSM), the newly unified public broadcaster created through the merger of Latvian Television and Latvian Radio. She is responsible for shaping and implementing an audience-centric, platform-driven public media ecosystem designed for the digital era.
She is also the founder and CEO of Alika Media and Tech, a strategic foresight and innovation agency with over 20 years of leadership experience across the Technology, Media, and Telecom sectors.
As former VP of TV and Entertainment at TET Group, Inga built the company’s pay TV business from the ground up, scaling it to a 50% market share in Latvia. She transformed its legacy revenue model by launching an innovative in-house streaming platform, forging strategic partnerships with global streamers, and establishing an original content production studio for on-demand services.
Inga represents Adtelligent in the Baltic and Nordic markets—a global advertising technology company specializing in programmatic video monetization—and is a member of the International Academy of Television Arts & Sciences (Emmys).
