Haymi Behar

Haymi Behar

Chief Marketing Officer, SPI International/FilmBox

Haymi Behar is a seasoned digital media and technology professional with over 15 years of experience in various areas such as marketing, communications, publishing, and broadcasting. Currently, he oversees the planning, development and execution of marketing and advertising initiatives as the Chief Marketing Officer (CMO) at the global media company, SPI International, which owns and operates 42 television channels and multiple digital product propositions on six continents.

As CMO, Haymi is responsible for advancing SPI’s brand reputation across all platforms, strategic communications, media planning and buying, media relations and publicity. He leads all the digital product development, content delivery and monetization operations at SPI International. He works closely with SPI’s sales (distribution) teams and clients across cable, Broadcast TV, Telecom operators and on-demand services to deepen existing relationships and advance SPI’s core values and business strategy. He is in charge of setting business & communication strategies and ensuring that SPI’s message is distributed across all traditional and new media platforms to targeted audiences in order to meet sales objectives. Haymi is also responsible for leading digital transformation by overseeing sales, marketing, content and product operations, and increasing brand value through joint marketing activities with hundreds of operators in 57 countries.

Haymi played different leadership roles at Dogan Media. In his last position as VP Digital Media & Sales he led the digitalization processes of one of the largest broadcasting media providers in Europe, Doğan TV, flagship brands Kanal D and CNN TURK. Haymi also helped launch BLUTV, which has become the largest OTT service in Turkey. He also led all the digital marketing & monetization efforts at one of Europe’s most prominent news outlets, Hürriyet. He was also co-founder of content start-up Boomads, the largest blog network in Europe, headquartered in Berlin. Before that Haymi founded Turkey’s first online kids and youth platform Tipeez.com.

Haymi is a graduate of Columbia University Business School; he also served as executive board member in Mobile Marketing Association & IAB.