Grégoire Polad has been the Director General of the Association of Commercial Television in Europe (ACT) since 2015. Greg has been involved in European affairs for more than a decade working in several global and niche consultancies. Prior to working for ACT, he was Managing Partner of True Political Communications where he coordinated the Wider Spectrum Group, a group bringing together eleven pan-European associations including trade unions, employers and viewer organisations. He is a former Associate of McKinsey & Co and holds an MBA from NYU Stern School of Business as well as an MSc and BSc from the London School of Economics. He is currently a member of the Board of Directors of the European Internet Forum, the European Interactive Digital Advertising Alliance and a member of the Advisory Committee of the European Audiovisual Observatory.
