Panel discussion aimed at highlighting the success or otherwise of the AVMS D in stimulating growth and supporting European content production and audiovisual players in Europe with a focus on streamers. The Audiovisual Media Services Directive is currently being evaluated by the European Commission, and a recommendation on whether it should be revised is due before the end of 2026.
Whilst many in the audiovisual sector do not want to see the Directive reopened, there are calls from some parts for it to be reopened and the Commission has just launched a call for tenders for a study that will be the basis for the Commission’s report on the evaluation of the impact of the Directive and its added value, accompanied where appropriate by proposals for its review. The study will also support the Commission’s report on the application of the AVMSD provisions concerning the promotion of European works.