Dragan Jeličić was born in 1962. He graduated at the Faculty of Dramatic Arts, University of Belgrade, with a degree in Film and TV Production. After 20 years in cinema distribution in Serbia and the Czech Republic, he joined TV Pink in 2006 as Film Channel Editor. He was one of the collaborators on the Film Encyclopaedia (Zagreb, 1984 – 1989), he was among the initiators of Ritam (1989), a music and film magazine, he is the author of the book Svjetlo u tami (1991, all three editions sold-out), the selector for FEST (1998 – 2000), and one of the founders of the Film Centre Serbia (2004). In 2013, as part of Pink’s cable platform he started a series of specialised film channels, which include Pink Action, Pink Western, Pink World Cinema, Pink Horror, Pink Classic, and many others.