Chiara Mckee is the Vice President of Love Nature EMEA and Board Director for the global Love Nature business at Blue Ant Media. In this role she is responsible for the leadership and growth of the natural history proposition in Europe, the Middle East and Africa and its future expansion across the region. Chiara originally joined Blue Ant Media as the Director of International Marketing, Love Nature in 2015. In 2018 she was promoted to VP, since then and under Chiara’s management the Love Nature linear channel and VOD product has grown from zero distribution to carriage in +75 countries in EMEA.
An industry expert, with +20 year’s experience, Chiara has accumulated extensive Business Development, Sales, Marketing, Product and Operations experience, specialising in the Start-up and Growth Stages of businesses.
Prior to joining Love Nature, Chiara held the position of Director, International Marketing & Operations at TRACE television. During her time at the company she was responsible for launching the first global entertainment channel dedicated to sports stars – Trace Sports Stars – across EMEA and growing the Trace Urban business in the region.
Between 2006 and 2012 Chiara held Senior Management positions at NBCU and BT where she was responsible for launching NBCU’s first streaming service – PictureBox – the building blocks of the now widely hailed Hayu service and launched BT Vision (now BT TV), the telco’s IPTV service to the UK market, now the third largest paytv offer in the UK market and one of the main broadcasters of the Premier League alongside Sky and Amazon.