Alisa Joseph is a senior strategy and business development executive with 25 years of leadership in the media and entertainment industry. She has held key roles with Nielsen, Arbitron and Deluxe where she has a track record of launching successful start-ups inside larger corporate structures, building new revenue streams, developing profitable strategic partnerships, and opening new markets.
Alisa joined TV Time, now Whip Media, in January 2019 as Senior Vice President of Strategy and Business Development with a focus on the development and execution of an acquisition, partnership and growth strategy to drive company expansion across the larger entertainment video content ecosystem. She is now utilizing her vast experience, relationships and knowledge of the entertainment content ecosystem to lead client adoption of the Whip Media Exchange global rollout. Alisa is creating and driving vision, strategy and GTM commercial execution for the next generation film and TV rights marketplace, optimizing the end to end client experience through her leadership skills and strategic thinking.
Prior to joining Whip Media, Alisa served as SVP of Global Client Strategy for Deluxe Entertainment. There, she led the sales and business development initiatives for the OTT space and clients including Amazon, Netflix, YouTube, Facebook and Hulu. Before Deluxe, Alisa was a business development executive in the media and market research industry with both Arbitron and Nielsen focused on expanding revenue via new markets and new measurement approaches.