Aleksandra Martinovic is the director of the Multimedia Divison at Telekom Serbia, a leading telecommunications operator in Southern East Europe with over 11 million users. She is responsible for media division in TS’s business operations with a special focus on the importance of producing feature content. Over the past 5 years, TS has produced more than 100 titles of feature content, positioning TS as a leader not only in Serbia but also in the region. Collaborations with some of the largest distribution houses such as Beta Film, Mediawan, Go Quest, as well as HBO Max and Disney Plus, etc., are just confirmation of the quality and high production standards that TS creates. Aleksandra’s role in shaping the company’s multimedia business has been instrumental, leading the creation and distribution of high-quality, innovative content that has resonated not only in the Balkans but also internationally.
Before assuming her current role, Aleksandra had a rich career background that spans various facets of the media industry. She served as the Executive Director of Srbija Danas doo, a media company that reaches more than 2 million real users monthly through news portals. This role honed her media strategy and management expertise, a skillset she brings to her current position at Telekom Srbija.
Aleksandra also served on the board of IAB and was a member of the Serbian Media Association, reflecting her dedication to empowering the media and marketing industry to thrive in the digital economy.
Aleksandra graduated in sociology (Faculty of Philosophy at the University of Belgrade), and she completed her postgraduate studies at the Faculty of Organizational Sciences, University of Belgrade.
Aleksandra’s visionary leadership, coupled with her extensive experience and commitment to innovation, continue to drive Telekom Srbija’s success in the multimedia sector
