Badges are secured, accommodations booked, the trip planned. The only thing remaining is to see interesting discussions about the latest achievements and trends in the global, regional and domestic TV industry and combine business with enjoyment at the unique New Europe Market, the largest event dedicated to the TV industry in the CEE region, which will be held from June 11-14 in Dubrovnik for the sixth time in a row.
NEM 2018 has gathered more than 180 companies from the TV industry, with some of the most prominent ones being Eutelsat, Fox, NBCUniversal, Comcast, AMC Networks International, Warner Bros, 21st Century Fox, Comcast Technology Solutions, BBC Worldwide and many others. Our media partners from all around the world, such as The Hollywood Reporter, C21 Media, TBI, T-portal, Telegram, Broadband TV News, N1 Television and many others, will be attending various panels, intriguing presentations and case studies.
The series “Skam” started out as a web drama made strictly for 16-year-old girls in Norway. The initial idea was to launch the project in 2015 without any promotion so that teenagers could find the series on their own and then spread the news about it. The young actors were shielded from the media and they didn’t give any interviews. Nevertheless, the series broke all viewership records – the first episode premiered in September 2015 and it was one of the most-watched episodes of any series on the Norwegian streaming service NRK TV. Its third season, airing at the end of 2016, broke all records in streaming on this platform. Following its licensing deals with several other European countries, it also broke viewership records in Denmark and Sweden. The series has won many awards and has been remade in seven countries. In his case study at NEM, the show’s producer Håkon Moslet will tell you in more detail all about the global success of Skam.
A case study on how to become a leader in the Pay TV platform in 30 minutes will be presented by Anette Schaefer, VP TV Business Europe at Deutsche Telekom.
How has the 130-year-old National Geographic brand been modernized, what does the popular magazine’s new strategy look like and how was the emotional connection between the magazine and its readers created? All this will be presented by Christian Brent, SVP of Global Research & Audience Strategy, Fox Networks Group.
Jan Maxa, Content Development Director of Czech TV, will present a case study of the collaboration of four public broadcasters on a historical mini-series Maria Theresia – what did the collaboration look like and what success did it achieve?
The new television era and the impact of fast-growing technology on today’s TV industry will be discussed by Erik Yoon, TV Business Director, and Gyorgy Takacs, Home Entertainment Technical Specialist, Central South Europe Subsidiary, LG. IBM’s presentation will outline how companies are replacing existing and often cumbersome content sharing techniques with Aspera’s high-speed content transfer products.
All information about NEM 2018 and its panels, presentations and speakers can be found by clicking on http://neweumarket.com/hr/agenda-2018/.
And an extra bonus – Turkish Airlines is the official airline of NEM 2018 and special discounts are offered on certain booking classes. Purchase your online ticket with discount at our official website http://neweumarket.com/ (the discount code can be found on the front page).
