WHAT MAKES CONTENT BUYERS TICK AND HOW DO THEY FIND THAT PERFECT FIT?

TUESDAY | JUNE 6th, 2023, 09:15 - 10:00

What are buyers’ criteria while purchasing new content? Are sellers chasing them or do buyers have to chase those who sell? What’s changed over the last 10 years?

Jonathan Broughton

Head of Research, PlumResearch

Jan Maxa

Director of Content and New Media, Czech Television

Katarina Pavlović

Program Director, Prva TV and B92

Marek Solon-Lipiński

Director of International Relations, TVP

Rahela Štefanović

Editor in Chief HTV, Croatian Radiotelevision (HRT)

Iza Piotrowska

Director of Affiliate Sales and Business Development, MEGA MAX MEDIA