We’ve all seen them: the dancing shows, the singing competitions, the culinary bake-offs. Where to next with the unscripted format? How do you find the next big ideas that will get a green light and attract audiences in your local market and the broader region? Is the situation equal in CEE region and the rest of Europe: how original is the CEE unscripted format – do we produce or reproduce? Where next for the unscripted business?