Television viewing has always been defined by continuous evolution – from families gathered around the TV each week for their favorite show a generation ago to virtually limitless content today available on demand on almost any device anywhere in the world. The creator of EON television and pay TV CEOs talk about what’s next for the industry, including how the consumption of content drives viewers’ behavior and the transformation of TV into personalized experience. United Group’s Adrian Ježina - CEO Telemach Croatia and CEO Telemach Slovenia, Srdjan Djurdjevic - CEO United Cloud, and Nikola Francetić, CEO NetTV Plus share their insights into what this will mean for viewers in coming years, what it will take for service providers to win in this environment, and how United Group’s award-winning EON television platform is already setting the standard for user experience.