As the British broadcaster celebrates its centenary this year, Zbigniew Pruski (Commercial Director at BBC Studios) sits down with BBC World News Presenter Kasia Madera to discuss the role of trust in news broadcasting. The tables are turned on the news anchor, as she will be in the interviewee seat this time.

From the pandemic to the war in Ukraine: what have her experiences as a presenter for the world’s most trusted international news channel taught her about the importance of impartiality in the pay TV industry? Zbigniew and Kasia will also talk about how news is evolving to attract younger audiences.