AGE OF STREAMERS: WHAT IS THE AUDIENCE ASKING FOR? HOW IMPORTANT IS LOCAL ORIGINAL CONTENT?

TUESDAY | SEPTEMBER 7th, 2021, 12:30 - 13:15

As Major Streamers are increasing their budget on original content in key territories and local streamers are moving to build global audiences, what are the trends and findings on audience consumption and audience preferences? How do these findings align with growth in local markets? This panel will identify audience and content trends, and discuss the role of local originals and local content as drivers of audiences and growth.