TOTAL AUDIENCE: UNDERSTANDING OF MEDIA CONSUMPTION BEYOND TV CHANNELS TODAY AND IN THE FUTURE
TUESDAY | JUNE 13th, 2017 - 10:00 - 10:30
TUESDAY | JUNE 13th, 2017 - 10:00 - 10:30
TV viewing is being transformed, forcing the media industry to reassess our definition of just what TV viewing is. The focus needs to move from being linked to the traditional TV set in the corner of the living room to following the content. How do we best address consumption through multiple devices? How do we capture video consumption out of home? And how can we understand and leverage audience reach across devices?
The promise of content anywhere, anytime, transportable, shareable – that time is now. The dream has come alive, and like all dreams, you have to be careful what you wish for because with it comes a good deal of disruption. Media owners and advertisers need to be able to understand media consumption irrespective of device or platform, using comparable, people-based metrics. That's the need that Nielsen's Total Audience strategy addresses.
