Strategy for the Experience Era: Building a Resilient Content Strategy by Applicaster @ NEM Panel Room
WEDNESDAY | JUNE 12th, 2019, 11:05 - 11:20
WEDNESDAY | JUNE 12th, 2019, 11:05 - 11:20
Users are more likely to pay a premium price for content when the overall experience is great. Content quality is only half the mission – the entire experience around the content is just as important. Design, usability, navigation, speed, streaming quality, supported devices and the overall technical infrastructure can make the difference for a successful and competitive digital content or OTT business.
Alberto Mari, Director of Sales at Applicaster, will present market trends, business outcomes and strategic recommendations related to the digital user experience, reflective of Mr. Mari's work on the digital experience front-line with Applicaster, as well as companies such as Fox Networks, Microsoft and Outbrain.
