Gérald Biart is Director, Multi-platform Products & Business Development at Viacom International Media Networks (VIMN). Based in London, Biart is responsible for driving multiplatform content distribution opportunities for VIMN’s international business.
Reporting to Arran Tindall, SVP, Commercial & Content Distribution, VIMN, Biart is tasked with supporting clients on their multiplatform content strategy and product developments and leading new initiatives to engage clients in VIMN’s multiplatform ecosystem including the Viacom PlayPlex portfolio and its branded mobile distribution businesses.
Biart first joined VIMN in 2011 as Country Manager based in Antwerp, where he oversaw MTV’s European mobile brand licensing operation, focusing on identifying and driving new international partnerships, outlining product strategy, developing marketing strategy and creative campaigns.
Prior to this Biart worked at Belgium’s largest telecommunications company Belgacom for four years, where his responsibilities included new product launches, sales performance monitoring and analysis, and brand activation events.
Biart holds a degree in International strategic and commercial communications from the Haute Ecole Galilée, Bruxelles and lives in London.
