Latest reports are telling us that by the end of 2022 revenues lost to online piracy will result in 51.6 billion dollars. Some strongly believe that piracy will never be eradicated. What can key players in the CEE region do to change this negative trend, especially since this region has the reputation of high piracy activities? What can be done in terms of law and intellectual property protection considering illegal downloads of movies and series? What are the sanctions that must be introduced to the market and what can we learn from other countries?