PRESSURE IS ON

Dirk Lüders

Dirk Lüders

Sales and Business Development Director, Accedo.tv

Born in Germany, educated in the UK, lived in Austria, Scotland, Spain, London, Düsseldorf, Munich, Budapest and since the last 14 years in Stockholm.

TV experiences started selling ex-Germany the range of ALBA/Bush products into Central & Eastern Europe. Then recruited by Pace Micro Technology (now Arris) to focus on the same region but specifically for set-top-boxes. After Pace l joined STRONG International as Managing Director for the CEE footprint where we registered and opened offices in Budapest. Time then to move to Sweden from where l worked for various companies including Beko Electronics (Turkey), General Satellite (Russia), HUMAX Electronics (Korea) followed LG Electronics (Korea) to evangelise both LG and Android TV to European pay tv operators.

That led to Accedo (Sweden). Accedo is a trusted Video Experience Transformation pioneer turning TV viewers into video lovers. We improve the lives of video consumers by the hundred of millions.

The company was founded in 2004 on a simple observation: emerging technology will transform how people watch television and consume video, but networks, operators, broadcasters, brands and new market entrants will struggle to keep up with the complexities of the new environment and ecosystem.

This insight led Accedo to create a portfolio of customer-centric video solutions that: shorten time-to-market, improve operational agility, and boost monetisation capabilities.

Over the years, Accedo has earned the trust of over 350 of the world’s leading premium video-service providers. Customers to whom two goals are paramount: explore new opportunities to monetise video and transform video services to meet rapidly- changing consumer expectations.

Our client list includes global video service leaders like Netflix, NBC Universal, Spotify, Disney, BT and HBO, among many others.