Branka is Media and Digital Services Director at Hrvatski Telekom and tportal where she started her career as Corporate Strategy Senior Expert. She has worked for more than 20 years in the marketing industry and has wide experience in development of successful business models, product portfolios and services. Her current focus is development and monetization of innovative and unique advertising products on telecom platforms – PayTV, Internet and mobile, with products such as PayTV Adsales, Kupon2go and Google services. Her mission is the development of digital telco portfolio at HT as technology leader in the market. Before HT, Branka managed a successful Strategic marketing and branding consultancy, she is one of the branding pioneers in Croatia. Before that she held managerial positions in marketing and sales of leading companies in FMCG and other industries in Croatia. She holds MA in Economics and lives and works in Zagreb. She adores the telecom industry, and equally passionately insists on innovations in work and monetization and long-term sustainability of each product and service.
