Prior to joining Omnicom Media Group in April 2006, Mr. Abramović has been leading development and roll out of the first national in-store media in Croatia.
The love and understanding of shopping experience and insight into consumer behaviour was carved when heading AOR media buying operation for Procter & Gamble in Zenithmedia. Before moving into media buying, he was working for Saatchi & Saatchi. Previous exprerience includes Texaco Inc., Chrysler Corp, European Monitoring Mission.