QUO VADITIS, MEDIA BUYING AGENCIES?

Božidar Abramović

Božidar Abramović

Advisor to the Board, Omnicom Media Group

Prior to joining Omnicom Media Group in April 2006, Mr. Abramović has been leading development and roll out of the first national in-store media in Croatia.
The love and understanding of shopping experience and insight into consumer behaviour was carved when heading AOR media buying operation for Procter & Gamble in Zenithmedia. Before moving into media buying, he was working for Saatchi & Saatchi. Previous exprerience includes Texaco Inc., Chrysler Corp, European Monitoring Mission.