Anette Schaefer, VP TV Business Europe Deutsche Telekom AG, with end-to-end responsibility of the commercial success of DTAG TV and video businesses outside of Germany. Anette has over 20 years of experience working in the TMT sector across the US, Europe, Middle East and Asia. She led projects in several areas, including business case development, commercial and technical due diligence, benchmarking, market research, and consumer marketing strategy. Before joining DTAG, Anette founded BIG Picture, a digital media analyst and advisory firm researching multi-platform distribution and its impacts on the changing nature of media, communications and technology businesses. In this role, Anette worked as an interim manager and consultant for international media and telecom companies, investment firms, technology and strategy consultancies as well as ICT industry analyst firms.
Previously she was with Yankee Group in London, where as director of the Broadband, Media and Entertainment EMEA Decision Service, she managed all research and consulting. Schaefer extensively monitored consumer market developments and the competition in the telecom and media industry. She analyzed the technologies and the overall market convergence, strategies and infrastructure. Prior to joining Yankee Group, she worked as a management consultant in the United States and Europe. Schaefer advised clients from the cable, TV, media and investment industry—such as Disney, Universal, Bertelsmann, AOL Time Warner and NBC—in market entrance strategies, business planning and marketing of new services. She also participated in the M&A of cable, telecom as well media companies and was responsible for the implementation.
Schaefer has extensive knowledge in the areas of business case development, commercial due diligence, competitive benchmarking, market research, consumer marketing strategy and the overall structure of the global media, entertainment and broadband industry. She also participates regularly as a speaker on conferences and is a member of international media and telecom industry focus groups. Schaefer holds an M.A. degree of design and communication from University of Bielefeld.
