Katarzyna Drogowska is Head of Product and the Editorial Team of player.pl, the OTT platform owned by Discovery Group. With 4M real users monthly and users’ engagement of over 4,5h on average, player.pl holds the leading position among European OTT services, successfully delivering AVOD and paid offerings.
Katarzyna joined player.pl in 2016 and took part in negotiations on the joint TVN & Canal+ offer (player+), being responsible for TVN’s paid business model. As Head of Product, she also coordinated the 2017 player+ launch, incl. service UX/UI, functional development and offer preparation. Within the next 12 months, the player+ offering (which also contains HBO, FOX and sports premium packages) strengthened its market position. At the same time Katarzyna became chief of the Editorial Team, in charge of player.pl’s programming and publishing processes.
Previously, Katarzyna worked for 8 years for TVP – the Polish public broadcaster – responsible for the VOD service, editorial team, interactive online projects, YT monetization, 2nd screen products, online video production and distribution. In 2015 she took her PhD in media economics/social science at the University of Warsaw.