Florian Skala is Chief Executive Officer of bTV Media Group, part of Central European Media Enterprises (CME). He has outstanding credentials in the TV business in the region. In Bulgaria, bTV Media Group has significantly improved its overall business results and strengthened its leading position on the local media market since December 2016, when he took over the CEO role. Prior to that Florian Skala was Sales Director at Markiza Group in Slovakia, which is also part of CME. For a number of years he had been head of RTL’s sales house in Austria. Florian Skala studied Media Management at the University of Applied Sciences St. Pölten.