Buying content is hard, but buying it in a “smaller” region is even harder. We often see the same shows on SVOD, FTA, and FVOD platforms due to various loopholes in licensing and deal structures. For example, when exclusivity applies only to one type of rights, content frequently lands on multiple platforms in the same timeframe – a buyer’s nightmare. The panel explores how the current system forces us into a "safe" yet counterproductive cycle of buying content.