With the rise of Smart TVs, opportunities are growing to reach consumers directly. How can operators best take advantage of Smart TVs as a platform and what opportunities are there to use the devices to super aggregate pay-TV and streaming services in a single bundle, while potentially saving on subscriber acquisition costs and boosting reach?

Watch Guy Bisson of Ampere Analysis as he asks the questions to a panel of industry experts from NAGRA, Discovery, Telekom Austria’s A1, and United Cloud.