TAILORED SPORTS CONTENT DISTRIBUTION: STRATEGIES FOR CAPITALIZING ON OPPORTUNITIES THROUGH THE ORCHESTRATION OF LIVE CONTENT

THUESDAY | JUNE 11th, 2024, 10:45 - 11:30

The panel will discuss the imperative for broadcasters to easily access a global pool of content, as well as the market demand for localized and customized feeds. We will address broadcasters' needs for transparent visibility into costs and availability, along with the importance of promoting transparency among content owners, rights holders, and broadcasters on a global scale, all while ensuring sustainable operations