A competitive TV product is critical to the success of Telcos and Internet Service Providers. At the same time, the demands on a TV platform are constantly increasing and with them the complexity to build and run such a platform. And the TV platform is not only expected to offer a good user experience, but it shall also help the provider to set up and expand new business models. Jörg Meyer, CCO at Zattoo, will present five hypotheses on IPTV platform concepts for network operators and looks forward to discussing them with you afterwards.