Most media experts say we are living the last days of linear TV and its transformation into internet streaming, but the viewing figures – especially during the lock-downs – show the opposite. For decades, all financial analysts and investment bankers have been promising huge synergies between telecoms and TV – but so far, we are missing a success story. Almost every day a new VOD platform is launched, but very few are cash-flow positive. Aren’t we forgetting someone: the Viewer?