Why is Quality of Experience a focus of the streaming giants, what are their tools, and what can you do to create the most engaging experiences? As the OTT landscape becomes increasingly competitive, video providers need to differentiate their streaming services to be successful. In this session with Broadpeak, a company specialized in video delivery solutions, we’ll look at why the quality of experience is critical to OTT commercial success, and what tools and techniques are being used by the large OTT providers to create the most engaging experiences both for live and on-demand content.