Kevin Soares is EVP International Formats at IDTV overseeing IDTV created IP internationally. He will talk about the successful strategic approach of IDTV, an All3Media company and one of the leading and oldest Dutch production brands, that includes developing own IP and exploiting the All3Media International catalogue with examples like the world-smashing hit The Traitors or long-running formats like Lingo or their latest format The Unknown.