As viewing habits evolve, the rise in OTT services and multi-device viewing has made video distribution more complex for broadcasters and service providers. Multiple media formats, new devices and access methods and network infrastructure costs are all part of the challenge in delivering a cohesive, cost-effective, and cross-device, end-user experience.

In this keynote, Eutelsat’s Aymeric Genty looks at the reality of linear TV consumption today, the challenge in meeting evolving modes of content consumption, and how a simplified approach to content distribution with Native IP complements traditional broadcast and access to mobile screens for a consistent, quality TV experience, even beyond terrestrial boundaries.