Alex Pinheiro Rotter was born in Sao Paulo (Brazil) in 1986. He earned his Bachelor in Business and Master in Football at University of Liverpool, UK). He is currently managing Sports Rights at Mediapro, distributing media rights for LaLiga, Liga MX AND Liga Brasil. He previously worked as Media Rights Manager for Latin America and Southeast Asia at Dentsu Singapore (2015 – 2016), distributing IOC, FIFA, IAAF, FIVB and FINA events. Before that, he worked for 7 years at Traffic Sports (2009 – 2015) selling all CONMEBOL events, including Copa America, Copa Libertadires and World Cup Qualifiers.
His experience beyond the audio visual business includes endorsements deals with Ronaldinho and Gillette, as well as Neymar Jr. and Panasonic. He is also responsible for the first ever local sponsorship deal for FC Barcelona in Brazil.