During more than 30 years of experience in the marketing and communication sector, Srđan Šaper has progressively become not only one of the leading professionals in the marketing field but also one of the most prominent public figures and active contributors in the world of business and culture of contemporary Serbia and region.
In 1997, Srđan Šaper founded the advertising agency McCann Beograd, now part of I&F McCann Grupa, a communication system which successfully operates in twelve countries of southern and northern Europe (Serbia, Croatia, Macedonia, Montenegro, Bosnia & Herzegovina, Albania, Bulgaria, Slovenia, Norway, Sweden, Finland and Denmark).
Srđan Šaper has initiated many projects in the cultural and communication sphere. He’s very often invited as keynote speaker at various international conferences on marketing and communication.
In recent years, he served on boards of various public and business institutions and humanitarian non-profit organizations. He pioneered the first project for improvement of Serbia’s image after democratic changes in 2000.
Among others awards, in 2011 he received a Lifetime Achievement Award for a creative contribution to the development of advertising.
Srđan Šaper graduated from Faculty of Drama, Film and Television directing. Before entering the world of marketing, Srđan Saper dealt with music, film and directing TV commercials. He is also the co-founder and a member of the music band VIS IDOLI, one of the leading New Wave bands during the 80s.